Anodot Use Cases: Revenue and Cost Monitoring

360° Ad Performance Monitoring

Know immediately when your campaign is overspending, underperforming, or simply breaks. Anodot alerts you to the mission-critical incidents that impact your ad spend return.

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Monitor your ad data

If you really want to succeed with digital advertising, you’ll need to regularly review and refine your ad spend and account performance. Ensure reliability and consistency by monitoring all your advertising for anomalies in:

Clicks

Impressions

Conversions

Reach

Revenue

Spend

Are you keeping up with your ad performance?

With so many campaigns running simultaneously and so many metrics to follow, spotting campaign anomalies requires super-human abilities. No one likes to catch their campaigns underspending, let alone overspending, but even pay-per-click gurus aren’t entirely infallible.

Any change or issue to your campaigns and ad spend impacts bottom line and marketing ROI, so being warned about it sooner rather than later is crucial.

Connect your ad accounts

Monitoring advertising performance with Anodot is quick and easy — simply use one of our built-in collectors. There are no painful integrations or deployments to go through.

Anodot learns the normal behavior of every single metric within minutes, and starts monitoring all incoming data for anomalous behavior.

Real-time alerts that work for you

Anodot distills billions of data events into the single, scored, spot-on alerts that you need to know about right now. Leave alert storms, false positives and false negatives behind.

Anodot alerts stakeholders to incidents immediately via email, Slack, PagerDuty or even Webhook.

Autonomous & adaptable ad monitoring

Anodot’s AI-driven monitoring is dynamic enough to easily accommodate all your advertising activities while completely freeing you from manual tracking.

There’s no need to define what data to look for or when, no manual thresholds to set up or update. Easily create advanced advertising monitors right from the alert dashboard. You can even add events such as new campaigns and A/B tests for greater context when incidents occur.