Predicting the future is hardly a precise science, but identifying macro trends and developments can be done by paying close attention to what's happening in an industry. Here's what a handful of small businesses, startups and analysts are seeing in their crystal balls.

This is Part 5 of a 5-part series on 5 Disruptions to Marketing. The other parts in the series include: Part 1 - Digital transformation redefines “marketing” beyond the marketing department, Part 2 - Microservices & APIs (and open source) form the fabric of marketing infrastructure, Part 3 - Vertical competition presents a greater strategic threat than horizontal competition, and Part 4 - AR, MR, VR, IoT, wearables, conversational interfaces, etc. give us digital everything.

The holiday season is a peak time for e-commerce transactions, but also for the advertising that fuels them. Downtime or slowdowns can be disastrous for companies trying to put forth the latest promotions through online advertising, but the complexity of ad networks makes pinpointing the cause of anomalies difficult. Find out how Anodot helped Rubicon Project get all its reindeer in a row for a smooth ride through the holidays...and beyond...