These gaming leaders have built their business models around building strong player engagement. App crashes, glitches or performance issues interrupt gameplay, degrade player engagement and cause attrition – damaging hard-won brand equity and lowering revenue. For large scale games companies, traditional analytics can take days just to become aware of issues that hurt reputation and profits – and even longer to pinpoint the source of problems and rectify them.

King leverages Anodot to gain real-time visibility and insights into its daily multi-terabyte data stream, which is generated by billions of events for each of the company’s wildly-popular apps. With Anodot, King is able to predict and preempt incidents that may negatively impact business, as well as quickly detect and diagnose ongoing gaming operations incidents – resolving them before they result in reputational or revenue damage.

“Even with our massive dataflow, Anodot has proven that it can seamlessly correlate data across millions of real-time streaming metrics – alerting us immediately so we can react instantly,” said Nanako Yamagishi, Director of Incident and Service Operations at King. “We look forward to sharing with GDC participants how large-scale gaming apps can use AI-driven technology like Anodot to maintain real-time responsiveness at global scale.”

Anodot ensures that gamers remain engaged, ongoing game balancing is optimized, and that the games perform as intended – from both a business and technical point of view. Anodot enables online and mobile gaming companies like King to detect and diagnose game-specific issues early, resolve them quickly and take preemptive action to avoid reputational or revenue damage. Anodot catches the glitches and latencies that result from app updates, in-app ads, software releases and the myriad of anomalies that inevitably occur in dynamic, mass-scale, data-intensive gaming environments.

“Gamers are savvy, fickle and demanding. Big name game companies realize that if the game experience is compromised in any way, revenues are lost and gamers will move on,” said David Drai, CEO and Co-founder of Anodot. “Anodot offers our gaming clients peace of mind. We look forward to sharing our joint experiences with King at GDC,” he concluded.

About King

King is a leading interactive entertainment company for the mobile world. It had 290 million monthly active users as of fourth quarter 2017 across web, social and mobile platforms, and has developed more than 200 exclusive games that are enjoyed all around the world through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store, Microsoft Windows App Store and Amazon Appstore. King was acquired by Activision Blizzard (NASDAQ: ATVI) in February 2016. King has game studios in Stockholm, Malmö, London, Barcelona, Berlin and Seattle, along with offices in San Francisco, Los Angeles, New York, Chicago, Malta, Tokyo, and Bucharest. Learn more at https://discover.king.com.