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Marketing teams routinely struggle with monitoring the performance and cost of their ad campaigns. Now, they have a solution that can be as easy as just a few clicks.

We recently joined our partners at Rivery for a webinar demonstrating the new Anodot Markering Analytics Monitoring Kit. The kit allows users to track marketing campaigns in real-time and take the action needed to make the most of ad spend.

Watch Webinar

Anodot’s Head of Product, Yariv Zur, joined Rivery’s Solutions Architect, Alex Rolnik, to demo the kit in real time. Anodot is an AI-based business monitoring platform helps customers monitor, analyze, and correlate 100 percent of company data in real time. Rivery is a DataOps platform that extracts value from data sources, deploys data operations faster, runs transformation logic to structure data, and ingests data for usage in third party business applications, such as Anodot.

In the webinar, Alex explained the challenges of implementing data models and workflows, including:

  • Ingestion
  • Transformation
  • Orchestration

Rivery makes these challenges more manageable with pre-engineered data workflows that enable instant insights, called kits. The benefits of kits include:

  • Instant insights
  • Structured to conform to industry best practices
  • Maintenance free
  • Can be used by anyone

The new Anodot Marketing Analytics Monitoring Kit instantly deploys all of the data infrastructure you need — from data pipelines, to SQL transformations, to orchestration — to transform raw marketing data (Google Ads, Facebook Ads, etc.) into structured data (in this case, JSON) for Anodot.

Joint customers can autonomously monitor their advertising performance while spending more time on mission-critical projects. Anodot monitors all your advertising channels for campaign anomalies, including:

  • Clicks
  • Impressions
  • Conversions
  • Reach
  • Revenue
  • Spend

And much more. But of all the conveniences, the most important facet of the Kit is that it allows our mutual customers to take action fast.

 

Written by Anodot

Anodot leads in Autonomous Business Monitoring, offering real-time incident detection and innovative cloud cost management solutions with a primary focus on partnerships and MSP collaboration. Our machine learning platform not only identifies business incidents promptly but also optimizes cloud resources, reducing waste. By reducing alert noise by up to 95 percent and slashing time to detection by as much as 80 percent, Anodot has helped customers recover millions in time and revenue.

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