Managed Service Providers (MSPs) are definitely in a competitive market. If you’re checking out Anodot, there’s a good chance you’re an MSP looking for a partner who can provide the right mix of tools and services to help you stand out to potential prospects.

However, landing the client is only the start of the sales cycle. So, how can MSPs keep increasing profits while maintaining the quality that initially won them that business?

This blog will explore two sales models that may help keep the revenue flowing in: selling our tool with FinOps support and a FinOps service. 

Let’s see how these models stack up and how MSPs can use them to boost their service offerings and drive growth.

What is the Anodot Reseller Model?

The Anodot reseller model lets MSPs expand their service offerings without a huge resource investment. MSPs can establish reliable revenue streams by purchasing Anodot at wholesale prices and selling it at a markup while providing their clients with valuable cloud cost optimization tools. Basically, everyone is happy!

The Mechanics of Reselling Anodot

Reselling Anodot isn’t just about a handshake and calling it a deal on our end. We equip you with everything you need for success, including training, ongoing support, and optional tips on cost optimization.

BONUS: This model is highly scalable, as MSPs can serve numerous clients with a small team, leveraging the tool’s automated features to deliver value consistently.

Here’s a breakdown of the mechanics:

• Revenue Model: Tied to cloud consumption, allowing for stable income without extensive service hours.
• Reduced Dependency: The tool reduces reliance on individual consultants, mitigating risks associated with personnel changes.
• Scalability: Flexibility in support hours enables MSPs to accommodate varying customer demands efficiently.

With the Anodot resale model, MSPs can leverage their existing relationships and expertise while minimizing operational hassles. They can expect to deliver valuable solutions that meet their clients’ immediate needs and set them up for long-term success.

“As a steward of our clients’ cloud spend, we are proud to use Anodot as part of our FinOps toolbox to identify scenarios to continuously optimize cloud environments and eliminate hidden waste. With Anodot, we can ensure every client infrastructure dollar spent is maximized.”

Sean Donaldson ~ Protera CTO

Selling Comprehensive FinOps Services

Reselling Anodot brings scalability and less dependence on staff, but offering full FinOps services is an alternative sales model that MSPs can utilize. Whether or not you use the Anodot tool, this structure provides customized solutions for financial operations while letting MSPs show off their expertise in managing cloud costs.

Exploring the Scope of the FinOps Sales Model

This framework expects a detailed analysis of cloud costs, usage patterns, and optimization opportunities. During the initial months of engagement, MSPs work to build a FinOps culture, establish visibility, and implement significant cost-saving measures.

What are the ups and downs of implementing this strategy?

• Potential for Higher Revenue: Offering comprehensive services at a fixed or hourly rate can increase MSPs’ revenue—especially when they team up with Anodot!
• Clear Value Attribution: Clients see the value of the service coming from the MSP, which boosts their credibility.
• Challenges of Sustained Engagement: Maintaining momentum after the initial optimization phase requires ongoing monitoring and strategic communication, which can be challenging depending on the workload.

While this model requires considerable resources, it helps MSPs build stronger client relationships and position themselves as trusted advisors.

Tip: By integrating Anodot, MSPs can provide a well-rounded approach that boosts cost efficiency and enhances customer satisfaction.

Aligning Customer Expectations with Service Delivery

At the end of the day, MSPs count on their customers’ satisfaction and loyalty for their revenue. We’ve looked at how our reseller model stacks up against a FinOps service model, but let’s take it a step further and see how they both aim to deliver the best success for their customers.

Managing Expectations

Reselling Anodot makes it easy to communicate service offerings and expected outcomes. Clients get a clear value proposition, and MSPs can use the tool’s features to deliver reliable results. However, FinOps services need clear goals and timelines because clients want and need to see real savings and efficiency gains.

No matter which model you pick, keep these guidelines in mind:

• Expectation Setting: Clearly outline the scope and benefits of each model to align with client objectives.
• Ongoing Communication: Regular updates and progress reports foster transparency and trust.
• Flexibility and Adaptability: Be prepared to adjust services based on client feedback and evolving needs.

Ultimately, both approaches focus on MSP customers, but with Anodot, you can expect quicker and easier reports for that all-important customer retention.

Scaling Your FinOps Services with Anodot

Anodot Enhances Scalability: While this model requires considerable resources, it helps MSPs build stronger client relationships and position themselves as trusted advisors. However, scaling these services effectively across a large client base can be a challenge. Integrating Anodot with your FinOps services solves this problem. Anodot’s automated features and machine learning capabilities allow MSPs to deliver consistent value and optimize costs for a growing number of clients, maximizing the return on investment for both the MSP and the client.

Choosing the Right Model for Your MSP

Both the Anodot resale model and FinOps services have unique benefits for MSPs. Choosing between them depends on the MSP’s goals, resources, and clients. Hopefully, our quick overview helps clarify the differences so MSPs can tailor their offerings to provide maximum value for their clients and grow their business.

As a quick reminder, here are the findings:

For MSPs seeking a scalable, low-risk option, reselling Anodot enables rapid expansion without significant resource investment, allowing MSPs to tap into the growing demand for cloud cost optimization tools. MSPs prioritizing building strong client relationships and offering customized solutions might find comprehensive FinOps services a better fit (just remember to keep accountability as a key focus with this model).

Regardless of the chosen model, MSPs should prioritize customer satisfaction, ongoing communication, and continuous improvement. By doing so, they can position themselves as trusted partners in the cloud cost optimization landscape, deliver lasting value to their clients, and achieve sustainable growth.

Interested in our reseller program? We’d love to have you on board! Let’s connect so you can partner with us and start saving and earning in the cloud.

Melissa Abecasis
Director of Customer Success & Sr. Cloud FinOps Engineer, Anodot

Melissa brings a wealth of experience in customer success, cloud financial operations, and program management, with a demonstrated work history in the Information Technology and healthcare industry.

TIPS FROM THE EXPERT

1. Bundle complementary services
   Pair Anodot reselling with additional services like cloud compliance audits or security assessments. Bundling increases perceived value and can justify higher pricing.
2. Offer tiered FinOps services
   Create different service tiers for FinOps, ranging from basic to advanced offerings. This approach allows clients to choose the level of engagement and investment, making the service accessible to a broader market.
3. Automate client onboarding
   Develop a streamlined, automated onboarding process for new clients. This reduces time spent on setup and enhances scalability, especially when reselling Anodot.
4. Leverage data for upselling
   Use the insights gained from Anodot to identify additional optimization opportunities or pain points. Regularly review these with clients to upsell advanced FinOps services.
5. Focus on client-specific KPIs
   Customize reports and success metrics around each client’s specific KPIs. Tailoring the results to what matters most to them reinforces the value of your services.